Financial Citizenship
We consider Financial Citizenship strategic for Bradesco’s Sustainability,
due to its relevance for our business and our potential to make a positive
contribution to the social and economic development and financial well being of society.
Our approach to Financial Citizenship involves promoting financial inclusion
and education, which seeks to provide opportunities for capacity building
and self-confidence, thereby helping people to manage their finances and be
aware of risks and opportunities. We also provide a safe and reliable business
environment and make effective service channels available to all our stakeholders.
Financial inclusion
Financial inclusion
We believe that access to financial services contributes to
the economic development of people and our country. So, we use
our experience so that more people can have bank accounts,
access to credit and other solutions focused on meeting their
needs. Check out some of them (content available only in Portuguese):
APL
(Local Productive
Arrangements)
We are the only private Organization in the industry
that participates in working groups for APLs - companies
and enterprises located within the same territory and
that present productive specialization with some
articulation and governance. We also offer solutions
designed exclusively for these businesses.
Learn more
Content available only in Portuguese
We offer the MEI account, offering exclusive advantages
for those who want to become entrepreneurs. But those
who are already entrepreneurs and are not yet our
customers can also access the MEI Portal and find
support contents and solutions, as well as partnerships
to formalize their business and improve their
management.
Learn more
Content available only in Portuguese
University
Student Account
In addition to being able to open an account without
proof of income, the Bradesco’s University Student
Account has products and services with exclusive
conditions, such as university credit and online courses
that are worth complementary hours. It also offers
benefits such as: discount on cinema tickets and English
courses, access to internship positions and partnership
to do exchange programs.
Learn more
Content available only in Portuguese
It is an account for young people up to 17 years old.
Besides being accessible via App, Internet Banking or
ATM, it is possible to program the monthly allowance and
even make withdrawals. This account also has an
exclusive website with simulators and tips to make money
work.
Learn more
Content available only in Portuguese
One bradesco wherever the customer is
We seek to act in an organized and connected manner,
integrating the several service channels to digital media,
without overlooking our face-to-face reach.
That is why we maintain a Bradesco unit in each city in
Brazil: branches, service points (PAs) or Bradesco Expresso
(our banking correspondents) provide access to financial
services, including in remote communities – in over 1,400
cities, we are the only financial institution available.
We also have a floating branch in the Amazon region, which
crosses the Solimões River, between Manaus and Tabatinga,
and facilitates the lives of around 250 thousand people and
the economic development of 50 riverside communities in 11
municipalities.
Accessibility
We are pioneers in offering a
set of tools
Content available only in Portuguese
to guarantee accessibility and autonomy for customers with
hearing, physical, visual and intellectual disabilities. Among
them, we highlight the following:
Bradesco Cartões welcome kits and statements in Braille
with expanded font
for visually impaired customers (partial or total).
DV token
that verbalizes the numeric passwords needed to validate
transactions in Fone Fácil and Internet Banking, in
addition to having enlarged display and numeric keypad for
the visually impaired.
Virtual Vision
reader who
verbalizes information presented on the computer screen
for visually impaired people who access Internet Banking.
Sign Language digital interpreter
translator of text content on the website and ATM for the
Brazilian Sign Language.
#PraTodoMundoVer #BradescoAcessível (for everyone to see / Bradesco accessible)
subtitles explaining images published on our social
networks and that can be read in voice software or screen
readers.
Affordable Bradesco ATM
equipment that offers voice software services - just wear
a headset. The terminals also have tactile markings and a
suitable height for people using a wheelchair.
Bradesco Digital Libras
a tool that, through 3D animation, connects managers to an
internal central and a Sign Language assistant,
facilitating service in branches with high demand of
hearing impaired customers.
Financial Education
Financial education
We know that just giving access to financial services is not
enough to develop the economy. It is necessary that people use
the available resources consciously. For this reason, our
inclusion strategy allows access to financial education
programs and tools. Check out some of them (Content available only in Portuguese):
Meu Bolso em Dia
We support the initiatives of the ‘Meu Bolso em Dia’ platform by the
Brazilian Federation of Banks, which provides content and tools to help
people improve their financial habits, taking into account their
profile and the financial challenges they face.
NextJoy
In partnership with Banco Next, we offer financial
education content for children and adolescents. The
material is prepared by experts and proposes activities
for children and young people between 3 and 17 years
old.
UNIBRAD
Aiming to foster quality of life and financial
well-being, our Corporate University has 39 solutions
for financial education, available to anyone interested.
Financial education portal
Accessible to all people, the page shares tips on best
practices for personal financial planning and control
and provides tools, products and services that can
support them in their achievements.
Foundation for Amazon Sustainability (FAS)
In partnership with FAS, Unibrad promotes actions on
entrepreneurship and financial education in riverside
communities of 16 protected areas in Amazonas. About
40,000 people are impacted by this initiative.
Commitment to Health and Financial Inclusion
We are committed to the UN's Principles for Responsible Banking (PRB),
which has inclusion and the financial health of society as one of its main objectives.
That's why we participated in the creation of the PRB Guidance for Financial
Inclusion and Financial Health Target Setting and we are committed to
publishing targets with the potential to maximize our positive impact.
In addition to providing access and enabling the proper use of our solutions,
we want to support people to use their financial resources in the most
efficient way, so that they can enjoy quality of life, being able to meet
their daily demands, survive financial crises and keep reserves for the
realization of dreams and projects.
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